Evolved By Nature
Product Designer, July 2020 – Present
Partner with developers to oversee and implement the user experience of products from conception through the lifespan of the product. This includes the full rebrand and redesign of the Evolved By Nature website.
Designed and launched a D2C website for our hand sanitizer products that were manufactured during the height of the pandemic. I constructed a hands-free pickup functionality for local people and businesses who could not obtain hand sanitizer in stores or online.
UX Designer, November 2018 – July 2020
Led the website redesign project immediately after hire. I worked with Growth Spark, an e-commerce development team, to make the site responsive, clean and user friendly. I provided the designs and Growth Spark handled the development.
Conduct user testing for the Silk Therapeutics and Evolved By Nature websites and use consumer feedback to influence design ideas.
Developed and launched the Silk Insider reward program in April 2019. This effort was a big success. Currently, the program has generated $8,500 and has about 2,000 active members.
I used the mobile-first approach to redesign our emails layouts. Email marketing is Silk Therapeutic’s strongest source of revenue with an average of $24,000 generated per month. The new templates have increased average click through rate by about 10% month over month and closer to 80% year over year.
General Assembly
UX Design Immersive Program, June 2018 – August 2018
Completed 450+ hours of immersive training and project work in User Experience Design led by industry experts.
Drizly - Three week sprint with a client to redesign the recipes section on the Drizly website as well as the mobile app with a goal of increasing web to mobile conversion rates.
Wells Fargo - Two week sprint to discover, design and test a Homebuyer’s Guide feature to help potential home owners navigate the overwhelming home buying process.
Neatly Nested - Two week sprint to redesign an e-commerce website with emphasis on information architecture, wireframing and visual design.
THD, inc.
Senior Studio Artist, May 2016 – June 2018
Designed innovative and informative newsletters, inserts, brochures and infographics for 5 well-known nonprofit organizations.
Collaborated with a 10-person team of creative directors, copywriters, designers and account managers to develop both print and digital fundraising campaigns for the Alzheimer’s Association.
Adhered to brand specific language and guidelines to complete projects under strict timelines.
Analyzed project success and strategize ways to increase response rate year over year.
Revived a low-margin fundraising campaign for The Leukemia & Lymphoma Society by introducing new and fresh ideas.
Production Artist, May 2014 – May 2016
Managed the prepress process for up to 5 projects per day.
Ensured that every mail package is on-brand and error-free, and that all images are high resolution and the production specifications are correct.
Manipulated and enhanced images, mount new concepts for client presentations and build mechanical files.
Dinisco Design Partnership
Administrative Assistant, January 2012 – May 2014
Prepared and distributed RFP’s, created Keynote presentations, retouched photography for their new website and coordinated monthly Lunch and Learns.
Scheduled and coordinated meetings, appointments and travel arrangements for lead management.
Atrium Staffing
Temporary Associate, November 2011 – January 2012
Assisted various companies with their business demands by delivering temporary support.
Provided services for several well-known agencies in the Boston area such as Hill Holliday, Jack Morton Worldwide, Mullen
and more.
University of Tampa
B.A. in Advertising and Public Relations
September 2007 – May 2011
Minor in Art with a Concentration in Design
Study abroad semester at John Cabot University in Rome, Italy
General Assembly
User Experience Design Immersive Program
June 2018 – August 2018